GIM argo is your partner for innovation management, trend management and futurology. We work in the B2C and B2B area on a national and international level. We help you to use trends for the benefit of your brand, to induce innovation processes and to generate insights for the future. We know how cultural change "works", how consumers think and feel, and we develop tailor-made study designs nd methods for you.

What edge do we have over others?

Innovation instead of utopia:
By intelligently integrating analyses of societal trends and cultural change with insight-oriented consumer research, we enable the development of innovations that are forward looking and yet practical in everyday life.

Research and consultancy:
With process-oriented research and consultancy services we support our customers in developing innovative products and marketing activities, finding the best way to address target groups and creating effective marketing communication.

Insights and implementation:
From our pool of knowledge on societal trends, consumer contexts and consumer motivations, we come up with corridors of action, which we then consolidate into practicable concepts during special workshops in collaboration with our clients.

Navigating Innovation

We stand for tailor-made study designs. Our portfolio of services is a kind of ?toolkit? from which, depending on the question posed, the methodological building blocks can be assembled.

That?s why our motto is: standardisation ? as little as possible, and as much as necessary.

We always maintain the right balance here: between the greatest possible freedom for the client to make decisions (thanks to modular concepts) and a reduction in complexity thanks to standardised procedures.

Adhoc offers:

• Trend analysis
• Innovation workshops
• Creative Workshops

Methods

• Qualitative Research
• Quantitative Research
• Quali-Quant
• Research online
• Semiotics
• Media analyses

Overview of our tools

With our tools we offer you an opportunity to submerge yourself in the world of consumers, an opportunity that goes further than the well-trodden research routes available to date and allows you to derive strategies for product development, innovation and communication from the insights gained.

• Mindset Segmentation
• Change Agent Identifier
• Online Diaries